The challenge
The challenge was to communicate the product’s plant-based value and barista-focused experience within a short runtime, without relying on a conventional list of features or static product shots.
Advertising & AI Films
Oatly Barista Edition — A Better Idea
A bold and playful product film that transforms the coffee-making moment into a memorable visual story, presenting Oatly Barista Edition through expressive characters and a simple, engaging message.
ClientOatly
Year2026
IndustryFood & Beverage
Services
Advertising
Creative DirectionStoryboardingProduct FilmCharacter AnimationMotion DesignEditingSound Design
Project overview
We developed a character-led visual story in which a curious coffee bean meets Oatly Barista Edition. Expressive animation, hand-drawn textures and a coffee-inspired colour palette turn the product idea into a clear message: “It Is Not Milk — It Is a Better Idea.” The project covered concept development, narrative sequencing, storyboarding, visual direction, animation and final editing.
Our solution
We designed a seven-scene narrative led by the interaction between a coffee bean and the Oatly carton. The story moves from curiosity to discovery and ends with a strong hero shot, combining humour, character animation and dynamic transitions to keep the message clear and engaging.
Impact & results
The result is a distinctive, campaign-ready product film with a cohesive visual identity and an easy-to-remember message. Its visual assets and storytelling system can also be adapted for short-form content and social media campaigns.
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